WEBVTT
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Hello and welcome to the story of my pet podcast.
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I am your host, Julie Marty Pearson, and I am so excited to be here with you today to share this new episode and share with you a returning guest.
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Back when I started this podcast in 2021, I put it out there, didn't edit, didn't really do a lot.
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I just got on Zoom with my friends and we talked about our pets.
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People started listening.
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Then people started reaching out wanting to be on the podcast and some of those people were Brian and Christina.
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Back when I met them, they had started their business, Frame your Feline and they were still new and they were looking to grow.
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And it was a great conversation because we bonded over our love of cats.
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We had lots of fun and we followed each other.
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Ever since then, I always feel like and we followed each other ever since then.
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I always feel like you know they're my friends after I have them as guests on my podcast and then we follow each other.
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We're on each other's email and newsletters and all of that.
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So, even though we haven't met on Zoom again or even in person, we feel like we're friends and we get to catch up.
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So one day a few weeks ago, when I got an email from them about how they got to be on Shark Tank, I was like what?
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This is huge.
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I have to get them back on the podcast, and that's exactly what I did.
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So Brian and Christina joined me again to talk about what's been going on over the last two years since our first interview and about their experience about applying to and actually getting on Shark Tank.
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I was so excited to watch their episode two nights ago and, even though no one bought in during the show, I know there is more to come.
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I can't wait for you to hear my conversation with them, hear us catch up and hear about their journey and how being connected into the Shark Tank world has changed their lives and their business, and then soon I will have another follow up where we get to talk to them post episode.
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In this interview they could only tell us certain things because they have a contract with ABC and Shark Tank, so there are only a lot to talk about specific things.
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They can't give a lot away until their episode is live, so we will definitely bring them back again, but until then, enjoy this episode.
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Go check out their episode on Shark Tank.
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I hope you enjoy our conversation.
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Hello everyone, Welcome back for a brand new episode of the Story of my Pet podcast.
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I am super excited to welcome back an old friend returning guest, which I really love that I get to do this right now.
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I've been doing this long enough.
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I can bring people back and have updates.
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So well done, Brian and Christina.
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Back to the story of my pet, Thank you.
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And here's Poppy.
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Hi, Poppy, what a cutie.
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It's so good to be back.
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It's been a couple of years, Julie.
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It's been a couple of years, Julie.
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It's been a couple of years.
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You're dead.
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I hope you missed us, because it was expecting an invite earlier than this.
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You know, what I have realized about the online world Is because we see each other's posts and videos and we comment and we feel like we get to see each other every day.
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My name is Brian.
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And I'm Christina.
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And we are the followers and the owners and the entrepreneurs behind what's behind us, which is called Frame your Levi.
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The cat shelf reimagined.
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That's right.
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Your cat jumps into the frame and they become unwitting works of art.
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They become measter pieces.
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A living measter, a living measter.
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That's not.
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That's a live cat, that's a live cat.
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Poppy.
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She's a rescue from the Holmdale Animal Care Center.
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We got her and another cat at the same time Asked if it's named Mojave.
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They're named after where we live in the Mojave Desert.
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That's correct.
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I love that.
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I love that.
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I always love hearing people's pets' names in this story, because there's always a story.
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There's always something there, just like when I spoke to you guys about William the Possum, there was a story there.
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Well, since our last meeting, Julie, have you named any pet after me?
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Ryan the Turtle.
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I have not.
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I'm sorry.
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Never mind.
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We do have turtles, we have tortoises, we have two currently One is the lethal and one is Spike.
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I did not see either of them.
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I do not.
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That was not my doing.
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Julie, you got to get a third and then call Brian.
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Maybe when I finally get to have a dog again, it can be Brian.
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I think that's appropriate.
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Like Brian on Family Guy.
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Yeah, it sounds good.
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And I I know you're gonna hold me to that oh, game is trademarked, so you're gonna have to pay me a royalty if you do it in your oh, oh, here we go, okay, so why don't you tell everyone listening a little bit about how Frame your Feed Line came to be?
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We were living in an apartment in LA and we were looking for homes.
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We had just had our first and only silent Jackson, and we had cats.
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At the time we wanted to do some kind of feed line enrichment on our walls, but we didn't really know what we wanted to do and what we were looking at was just a bunch of like shelves or things with rope and we were like that's not really the aesthetic that we want.
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And so when we moved into our home, we were hanging up some fancy art that my dad had sent to us that had been framed and batted, and I was like how can you get this kind of an aesthetic, but with a cat?
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And Brian said you mean, frame our cat?
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And I said, yeah, frame our cat.
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Oh, you know, I'm not here on Earth, I was down in the hell.
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It's great.
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Well, you knew we wanted to do something for us, but that they would get exercise with.
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Vertical space means something aesthetically pleasing.
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Don't catch those cat shells.
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No, don't do that to yourself.
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Cat trees are dusty.
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We had a powder bloom like three foot tall on the carpeting cat tree, while our cat's frosting would just hang in the bottom of the box.
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Anytime we'd have to go to the vet.
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They'd have to like physically pick it out and shake him out and be holding on for dear life.
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The thing was so dusty.
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If anybody threw up on it, brian would bring it down the back stairs, hose it off, let it air dry, wring it in, and it would have this smell from down behind where we.
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So we're like we're not wringing that big one and let me move.
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The struggle is real for cat poo and I totally get it.
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Like I had just come in here yesterday to record or get on Zoom for something and I hear the throw up sound.
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I can hear it.
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I run in there and of course, charlie is on the ground now, but he threw up on the comforter before he got down.
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We're constantly doing laundry, but also so much of what you guys are talking about, like cat trees.
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They're great but they take up a lot of space floor space, room space.
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So what you guys created is something for people, which a lot of us are limited on space.
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It gives your cat somewhere to hang out, but it also is pretty or cute looking to see.
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Even when the cat is not in the frame, it doesn't look like cat product.
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Screaming ugly, yucky product.
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And you had it stuck in your said down Popping junk.
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I think she was shaking Get off the table.
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I didn't mean to get down.
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Also, I think it was good because that shows people how easy it is for the cats to get in and out of.
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Sometimes we have to put them places into something, but the little kitties can just jump in and out.
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And they tend to do it on their own.
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You don't need to put them in.
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They don't like our studio lights when they're on, but they will spend a crazy amount of time in the frame because they feel like they're in a box like a little bit hidden what's the cool thing that we discovered?
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Because when we put our first version, our first beta version, on the wall, we didn't know how the cats would react to it, and it was.
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I mean, it was like a magnet immediately and we picked them up and put them in it.
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We just sat back and ignored it and would walk around for the first couple days and be like they're on the shelf.
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They're in the front.
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Okay, this is good.
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You know, because that's the thing I think any cat person knows you cannot force a cat to use something.
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It is up to them.
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No matter how cute or fun or exactly what you think they want, it is toy bed.
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Whatever they will decide if they want to use it.
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So I think prior to our conversation the initial line with you we had sent out the Bane and Vernon Ophiranger feline to four cat families throughout the US that had fat cats, small cats, fancy cats, regular cats, indoor-outdoor cats and we asked them to install it.
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How was the installation process?
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We made it stupid.
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It'd be heart-friendly.
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Oh, that happened.
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We decided if you have a cat and your cat's not like it, you know, go in.
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Oh my gosh, they all like it and they're like we need more.
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They're in it, they're on top of it, they're on the shelf next to it, they love it.
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And the vine is carpeting, so like they had to get that tree feel scratching.
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And and right on top of it they can fly through three ways that usually they climb from left to right.
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They couldn't jump in, so they had lots of meat.
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That's even around this.
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Yeah, I was just thinking she was here earlier but she hasn't joined.
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Pumpkin made an appearance an hour ago.
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Sometimes she's been jumping on my file behind me but there's not really space for her.
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I'm thinking, oh, I think I might need to rearrange something.
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Yeah, what would be really cool is if you had one behind you and you put some of those pictures around it.
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It would really look like I'm gonna walk I'm gonna have to.
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Now you can put your logo.
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This will probably be back on.
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Yeah, yeah, so we do it actually looks the right way to me.
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Okay, we do customize work panels.
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Can you get the other one, so that one?
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No.
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Edgy Big logo right, and then we also do it like this yes, oh, that's cool like a wallpaper kind of repeating you can take pictures.
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Your cat will never cover all of your logos.
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That's what.
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This is what we learned from hollywood here and the.
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This is the red carpet.
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That's why they do this and the thing is for someone like me who has multiple podcasts, I can switch it out depending on which podcast I'm recording an episode for.
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We can stop.
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Oh, my goodness.
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Julie, after dark.
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You know what I mean.
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Boy, I think you're going to get me starting more podcasts.
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You mean because you want to choose the side fat?
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Yeah.
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Right, that's a new eye to her.
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I love it.
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Yeah, it's so funny because it doesn't seem like it was two years ago, but I've seen you guys grow and expand.
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You guys do a lot of great things in the cat community.
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You go to a lot of events, but you also really rally around, utilizing your business and your platform to support cat rescue.
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And so, before we get into the big talking point of why we decided to record again, I would really want people to hear like how do you, how have you guys gotten involved, more involved, with your local community and also the wider Cat Rescue community since starting your business?
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So here locally, we live in the Antelope Valley where standard resources are really expensive and then the low cost ones or no cost ones are really hard to find.
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And although in Elling County, if you take a cat that you find in the shelter, they're going to tell you to put the cat back on the street and they're free roaming.
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Yeah, that's, it 're free roaming.
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Yeah, that's for people listening, that's a california law, because I've seen it myself and people get so mad at the shelter workers they do not make those decisions.
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Cats are considered free roaming in california, so unless they're sick or injured, shelters typically will not take them yeah, sick, injured, an owner died or somebody's spending money as an owner surrender.
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But it is sad that we can.
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I think the system is faulty there because they'll say put them back outside, they're not fixed yet, what do you think's gonna happen?
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So they should stay near that they're gonna do, but but anyway.
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So we were, as we've been, going through our company, growing it, dealing with expanding our manufacturing.
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We've had some we're always working but we've had some like lulls with doing appearances and stuff.
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So they have to make stuff locally.
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So I surf on the Nextdoor ad.
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I don't really go on Facebook because there's plenty of people who can't.
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They're moving to Mars.
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I say I can't remember my town, I'm moving, you can bring your cat with you wherever you go.
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So anyway, or somebody died or somebody's terminal or whatever.
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So I was able to connect with the woman who connected me with a middle woman who has a rescue and they pre-screened people and I feel like the placements are really accurate.
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They'll take the cats back if it's not a good fit.
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So through our home we've had like over I think it's like 84 and 5 cats so far, cats and kittens that we've fostered for a few days and then brought them to adoption events.
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We've created adoption flyers because we get beautiful adoption photos of the cats in the frame.
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So people are on headphones and they're like, wow, I just saw a picture of a beautiful cat, or a picture of maybe not some beautiful cat, but it's eye-catching right.
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So it works.
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And then we've also called some cats from the shelter.
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I've helped with transport, but right now they're not here.
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We had three feral cats that were doing an experiment on what's ready to be adopted.
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The other one that had made appearances while we've been doing media, we should pick him up.
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Yet he's.
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He plays all the other cats, but he's still feral.
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And the other cat is fluffy black cat.
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He sleeps in the frame on the opposite side here all night long.
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He's a foraging.
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But we hadn't really been able to get a lot of progress julian, julian, julian.
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Just I gotta let you know I think wannabe sparrow cats is a possum.
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I'm just telling you it could be.
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Maybe william really connected with you guys when I had you on last time and he's I gotta go find them forget it's spot on and when we had those listening that don't know why we keep bringing up a possum named William.
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You can go back to their life.
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My husband rescued a possum and we had a fun time talking about it when we spoke before.
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But I will say possums, we learned, are a lot like cats.
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William liked to clean his face with his paws it was so cute and he used a litter box when he was inside.
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My husband got him to do that.
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So yeah, they're a lot alike.
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Um, I will say half of your cats and oh my god, but just you'll bleed out.
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So friendly, I'm glad now I will say for anyone listening, william was always in a cage.
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He was never given free access in any way in our home and then he graduated to a house outside and then eventually one morning when my husband went to feed him he wasn't there.
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So we think that he just went off to find other possums.
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He was ready to live his possum journey somewhere else.
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We never saw him again.
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We never saw signs that he was hurt or was injured.
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So that makes us happy and for all we know he's out in San Bernardino with some cool possum friends having a great time.
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I think so much of what you were talking about, christina, is so important for people to realize that there are a lot of ways you can get involved in your local community.
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Cats, dogs, horses, whatever the animal is that you want to support.
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There are rescue, shelters, organizations working to help them and with cats, fostering is so important because it allows the foster and the group organization or rescue to learn about the cat, to see how do they act in a home, how do they act with other cats, and the pictures when you said that people don't realize how much a photo of a cat changes how easily that cat or dog or any animal can get adopted right that's so cute.
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I think I would love it if we could do like a trial with the la county shelters or the la city shelters, if they would give us space to have a feline frame in every cat area.
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And I would love to do an experiment where we have pictures of the cats in those little nest boxes where they're scared and you can bleep this out, shibboleth.
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I just feel so comfortable on this frame.
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I'm just moving around and it's just.
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It's hard because if I was going to adopt a cat, I'm like I'm not that cat, that's all scared or what, and I think that when you see a cat inside something like that, there is an assumption they're scared, they're hiding.
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No, they're being a cat.
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Cats like to go inside and feel some sweet bed, which is why I'm sure that aspect of the frame your feline they like, because they don't feel exposed, they feel like they're in something and they get to be above and look down and have a view of what's going on.
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So there's a safety to it, right.
00:19:17.317 --> 00:19:17.798
There is.
00:19:17.798 --> 00:19:23.557
Yeah, I feel safe and secure in a feline friend and I'd say it's a match.
00:19:23.576 --> 00:19:25.634
Yeah, and some treats never hurt.
00:19:25.634 --> 00:19:33.736
True Holly is with me today and I've had like I've already groomed her, her, but she's just like all over me.
00:19:33.736 --> 00:19:34.903
It's the time to shed.
00:19:36.013 --> 00:19:40.410
Oh my gosh my cats are shedding.
00:19:40.410 --> 00:19:46.750
My cats are shedding so bad right now, I'm just like no one all over my feet people really need to understand.
00:19:46.770 --> 00:19:49.292
I think one thing that rescues don't explain well enough is what does it mean?
00:19:49.313 --> 00:19:49.732
I need to go on time.
00:19:49.732 --> 00:19:50.973
People really need to understand.
00:19:50.973 --> 00:19:56.137
I think one thing that rescues don't explain well enough is what does it mean to be a foster?
00:19:56.137 --> 00:19:58.921
It's obvious to us, but do you have a backer?
00:19:58.921 --> 00:20:00.001
Do you have a guest room?
00:20:00.001 --> 00:20:01.242
We'll set you up with litter.
00:20:01.242 --> 00:20:02.263
We'll set you up with food.
00:20:02.263 --> 00:20:03.503
We'll set you up with toys.
00:20:03.503 --> 00:20:07.430
It doesn't have to be two months long, could it be Right?