April 20, 2025

Shark Tank Success: Frame Your Feline's Journey to Fame

Shark Tank Success: Frame Your Feline's Journey to Fame

Brian and Christina, founders of Frame Your Feline, return to the podcast to share their journey from creating innovative cat furniture to landing a spot on Shark Tank.

• Frame Your Feline offers wall-mounted frames that cats naturally jump into, becoming "living measterpieces"
• Traditional cat furniture takes up floor space and often looks unattractive in homes
• Their frames provide cats with vertical space while maintaining home aesthetics
• Only 100 businesses out of 50,000 applications make it onto Shark Tank episodes
• Both founders actively support cat rescue efforts through fostering and fundraising
• The Shark Tank episode featuring Frame Your Feline airs April 18th at 8pm on ABC

Check out their Shark Tank episode airing April 18th at 8pm on ABC or streaming on Hulu the next day. Follow Frame Your Feline on social media and visit their website to see their products in action!

Shark Tank Success: Frame Your Feline's Journey to Fame

Brian Vermeire and Kristina Hughes, founders of Frame Your Feline, return to the podcast to share their journey from creating innovative cat furniture to landing a spot on Shark Tank.
• Frame Your Feline offers wall-mounted frames that cats naturally jump into, becoming "living masterpieces"
• Traditional cat furniture takes up floor space and often looks unattractive in homes
• Their frames provide cats with vertical space while maintaining home aesthetics
• Only 100 businesses out of 50,000 applications make it onto Shark Tank episodes
• Both founders actively support cat rescue efforts through fostering and fundraising
• The Shark Tank episode featuring Frame Your Feline airs April 18th at 8pm on ABC
Check out their Shark Tank episode airing April 18th at 8pm on ABC or streaming on Hulu the next day. Follow Frame Your Feline on social media- Instagram Facebook & YouTube. Visit the Frame Your Feline Website to see their products in action!

TURN YOUR #CAT INTO A LIVING MEOWSTERPIECE!
Cats are magnificent creatures. They are works of art. 
So what better way to marvel at their beauty then to have them framed on your wall? Frame Your Feline where your cat becomes a work of “living art”.
Once they jump into the Feline Frame Ensemble they are immediately transformed into a masterpiece!



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00:00 - Re-Introducing Frame Your Feline

03:10 - Cat Shelves Reimagined: Product Origin Story

10:30 - Local Rescue Efforts and Community Support

22:42 - The Shark Tank Application Process

37:13 - Making it to Television: The Statistics

48:32 - Business Growth and Viewing Information

WEBVTT

00:00:07.387 --> 00:00:11.393
Hello and welcome to the story of my pet podcast.

00:00:11.393 --> 00:00:26.053
I am your host, Julie Marty Pearson, and I am so excited to be here with you today to share this new episode and share with you a returning guest.

00:00:26.053 --> 00:00:33.228
Back when I started this podcast in 2021, I put it out there, didn't edit, didn't really do a lot.

00:00:33.228 --> 00:00:35.962
I just got on Zoom with my friends and we talked about our pets.

00:00:35.962 --> 00:00:37.847
People started listening.

00:00:37.847 --> 00:00:44.950
Then people started reaching out wanting to be on the podcast and some of those people were Brian and Christina.

00:00:44.950 --> 00:00:54.587
Back when I met them, they had started their business, Frame your Feline and they were still new and they were looking to grow.

00:00:54.587 --> 00:00:57.761
And it was a great conversation because we bonded over our love of cats.

00:00:57.761 --> 00:01:02.831
We had lots of fun and we followed each other.

00:01:02.890 --> 00:01:07.543
Ever since then, I always feel like and we followed each other ever since then.

00:01:07.543 --> 00:01:10.552
I always feel like you know they're my friends after I have them as guests on my podcast and then we follow each other.

00:01:10.552 --> 00:01:13.644
We're on each other's email and newsletters and all of that.

00:01:13.644 --> 00:01:20.725
So, even though we haven't met on Zoom again or even in person, we feel like we're friends and we get to catch up.

00:01:20.725 --> 00:01:29.704
So one day a few weeks ago, when I got an email from them about how they got to be on Shark Tank, I was like what?

00:01:29.704 --> 00:01:31.168
This is huge.

00:01:31.168 --> 00:01:34.843
I have to get them back on the podcast, and that's exactly what I did.

00:01:34.843 --> 00:01:50.311
So Brian and Christina joined me again to talk about what's been going on over the last two years since our first interview and about their experience about applying to and actually getting on Shark Tank.

00:01:50.311 --> 00:02:01.950
I was so excited to watch their episode two nights ago and, even though no one bought in during the show, I know there is more to come.

00:02:01.950 --> 00:02:20.169
I can't wait for you to hear my conversation with them, hear us catch up and hear about their journey and how being connected into the Shark Tank world has changed their lives and their business, and then soon I will have another follow up where we get to talk to them post episode.

00:02:20.169 --> 00:02:29.008
In this interview they could only tell us certain things because they have a contract with ABC and Shark Tank, so there are only a lot to talk about specific things.

00:02:29.008 --> 00:02:37.088
They can't give a lot away until their episode is live, so we will definitely bring them back again, but until then, enjoy this episode.

00:02:37.088 --> 00:02:39.709
Go check out their episode on Shark Tank.

00:02:39.709 --> 00:02:43.002
I hope you enjoy our conversation.

00:02:50.606 --> 00:02:56.030
Hello everyone, Welcome back for a brand new episode of the Story of my Pet podcast.

00:02:56.030 --> 00:03:07.037
I am super excited to welcome back an old friend returning guest, which I really love that I get to do this right now.

00:03:07.037 --> 00:03:08.237
I've been doing this long enough.

00:03:08.237 --> 00:03:12.343
I can bring people back and have updates.

00:03:12.343 --> 00:03:13.628
So well done, Brian and Christina.

00:03:13.628 --> 00:03:18.088
Back to the story of my pet, Thank you.

00:03:18.088 --> 00:03:18.990
And here's Poppy.

00:03:18.990 --> 00:03:22.545
Hi, Poppy, what a cutie.

00:03:23.120 --> 00:03:24.445
It's so good to be back.

00:03:24.445 --> 00:03:25.902
It's been a couple of years, Julie.

00:03:25.902 --> 00:03:27.931
It's been a couple of years, Julie.

00:03:27.931 --> 00:03:29.194
It's been a couple of years.

00:03:29.918 --> 00:03:30.300
You're dead.

00:03:30.659 --> 00:03:34.972
I hope you missed us, because it was expecting an invite earlier than this.

00:03:37.346 --> 00:03:47.782
You know, what I have realized about the online world Is because we see each other's posts and videos and we comment and we feel like we get to see each other every day.

00:03:47.861 --> 00:03:48.965
My name is Brian.

00:03:49.325 --> 00:03:50.307
And I'm Christina.

00:03:50.608 --> 00:04:01.235
And we are the followers and the owners and the entrepreneurs behind what's behind us, which is called Frame your Levi.

00:04:01.740 --> 00:04:03.783
The cat shelf reimagined.

00:04:04.104 --> 00:04:04.645
That's right.

00:04:04.645 --> 00:04:09.253
Your cat jumps into the frame and they become unwitting works of art.

00:04:09.253 --> 00:04:11.460
They become measter pieces.

00:04:11.460 --> 00:04:14.750
A living measter, a living measter.

00:04:14.750 --> 00:04:17.387
That's not.

00:04:17.387 --> 00:04:18.920
That's a live cat, that's a live cat.

00:04:18.939 --> 00:04:19.300
Poppy.

00:04:19.300 --> 00:04:22.930
She's a rescue from the Holmdale Animal Care Center.

00:04:22.930 --> 00:04:27.408
We got her and another cat at the same time Asked if it's named Mojave.

00:04:27.408 --> 00:04:30.827
They're named after where we live in the Mojave Desert.

00:04:31.129 --> 00:04:31.810
That's correct.

00:04:32.682 --> 00:04:33.464
I love that.

00:04:33.464 --> 00:04:34.327
I love that.

00:04:34.327 --> 00:04:38.411
I always love hearing people's pets' names in this story, because there's always a story.

00:04:38.411 --> 00:04:46.413
There's always something there, just like when I spoke to you guys about William the Possum, there was a story there.

00:04:49.680 --> 00:04:53.790
Well, since our last meeting, Julie, have you named any pet after me?

00:04:53.790 --> 00:04:55.052
Ryan the Turtle.

00:04:56.281 --> 00:04:57.365
I have not.

00:04:57.365 --> 00:04:58.648
I'm sorry.

00:04:59.470 --> 00:04:59.992
Never mind.

00:05:00.620 --> 00:05:06.949
We do have turtles, we have tortoises, we have two currently One is the lethal and one is Spike.

00:05:09.843 --> 00:05:11.185
I did not see either of them.

00:05:11.367 --> 00:05:11.867
I do not.

00:05:11.867 --> 00:05:13.132
That was not my doing.

00:05:14.120 --> 00:05:16.329
Julie, you got to get a third and then call Brian.

00:05:16.819 --> 00:05:19.706
Maybe when I finally get to have a dog again, it can be Brian.

00:05:19.706 --> 00:05:20.908
I think that's appropriate.

00:05:20.908 --> 00:05:22.552
Like Brian on Family Guy.

00:05:23.319 --> 00:05:25.225
Yeah, it sounds good.

00:05:25.225 --> 00:05:44.596
And I I know you're gonna hold me to that oh, game is trademarked, so you're gonna have to pay me a royalty if you do it in your oh, oh, here we go, okay, so why don't you tell everyone listening a little bit about how Frame your Feed Line came to be?

00:05:46.398 --> 00:05:50.326
We were living in an apartment in LA and we were looking for homes.

00:05:50.326 --> 00:05:55.584
We had just had our first and only silent Jackson, and we had cats.

00:05:55.584 --> 00:06:09.935
At the time we wanted to do some kind of feed line enrichment on our walls, but we didn't really know what we wanted to do and what we were looking at was just a bunch of like shelves or things with rope and we were like that's not really the aesthetic that we want.

00:06:09.935 --> 00:06:22.928
And so when we moved into our home, we were hanging up some fancy art that my dad had sent to us that had been framed and batted, and I was like how can you get this kind of an aesthetic, but with a cat?

00:06:22.928 --> 00:06:26.454
And Brian said you mean, frame our cat?

00:06:26.454 --> 00:06:32.228
And I said, yeah, frame our cat.

00:06:32.228 --> 00:06:35.194
Oh, you know, I'm not here on Earth, I was down in the hell.

00:06:35.194 --> 00:06:35.595
It's great.

00:06:35.595 --> 00:06:42.165
Well, you knew we wanted to do something for us, but that they would get exercise with.

00:06:43.399 --> 00:06:47.531
Vertical space means something aesthetically pleasing.

00:06:47.531 --> 00:06:50.728
Don't catch those cat shells.

00:06:50.728 --> 00:06:54.267
No, don't do that to yourself.

00:06:56.524 --> 00:06:57.829
Cat trees are dusty.

00:06:57.829 --> 00:07:07.463
We had a powder bloom like three foot tall on the carpeting cat tree, while our cat's frosting would just hang in the bottom of the box.

00:07:07.463 --> 00:07:09.286
Anytime we'd have to go to the vet.

00:07:09.286 --> 00:07:14.687
They'd have to like physically pick it out and shake him out and be holding on for dear life.

00:07:14.687 --> 00:07:16.790
The thing was so dusty.

00:07:16.790 --> 00:07:26.663
If anybody threw up on it, brian would bring it down the back stairs, hose it off, let it air dry, wring it in, and it would have this smell from down behind where we.

00:07:26.663 --> 00:07:30.072
So we're like we're not wringing that big one and let me move.

00:07:31.021 --> 00:07:36.127
The struggle is real for cat poo and I totally get it.

00:07:36.127 --> 00:07:42.444
Like I had just come in here yesterday to record or get on Zoom for something and I hear the throw up sound.

00:07:42.444 --> 00:07:43.168
I can hear it.

00:07:43.168 --> 00:07:51.213
I run in there and of course, charlie is on the ground now, but he threw up on the comforter before he got down.

00:07:51.213 --> 00:07:58.601
We're constantly doing laundry, but also so much of what you guys are talking about, like cat trees.

00:07:58.601 --> 00:08:03.833
They're great but they take up a lot of space floor space, room space.

00:08:03.833 --> 00:08:08.668
So what you guys created is something for people, which a lot of us are limited on space.

00:08:08.668 --> 00:08:14.269
It gives your cat somewhere to hang out, but it also is pretty or cute looking to see.

00:08:15.262 --> 00:08:19.908
Even when the cat is not in the frame, it doesn't look like cat product.

00:08:19.908 --> 00:08:22.288
Screaming ugly, yucky product.

00:08:23.000 --> 00:08:26.730
And you had it stuck in your said down Popping junk.

00:08:26.730 --> 00:08:31.807
I think she was shaking Get off the table.

00:08:33.744 --> 00:08:35.590
I didn't mean to get down.

00:08:35.590 --> 00:08:43.153
Also, I think it was good because that shows people how easy it is for the cats to get in and out of.

00:08:43.153 --> 00:08:51.509
Sometimes we have to put them places into something, but the little kitties can just jump in and out.

00:08:54.666 --> 00:08:56.650
And they tend to do it on their own.

00:08:56.650 --> 00:08:58.206
You don't need to put them in.

00:08:58.206 --> 00:09:13.092
They don't like our studio lights when they're on, but they will spend a crazy amount of time in the frame because they feel like they're in a box like a little bit hidden what's the cool thing that we discovered?

00:09:13.092 --> 00:09:23.063
Because when we put our first version, our first beta version, on the wall, we didn't know how the cats would react to it, and it was.

00:09:23.264 --> 00:09:26.385
I mean, it was like a magnet immediately and we picked them up and put them in it.

00:09:26.385 --> 00:09:31.841
We just sat back and ignored it and would walk around for the first couple days and be like they're on the shelf.

00:09:31.841 --> 00:09:32.583
They're in the front.

00:09:32.583 --> 00:09:34.047
Okay, this is good.

00:09:34.769 --> 00:09:41.472
You know, because that's the thing I think any cat person knows you cannot force a cat to use something.

00:09:41.472 --> 00:09:42.966
It is up to them.

00:09:42.966 --> 00:09:49.086
No matter how cute or fun or exactly what you think they want, it is toy bed.

00:09:49.086 --> 00:09:52.533
Whatever they will decide if they want to use it.

00:09:54.076 --> 00:10:13.808
So I think prior to our conversation the initial line with you we had sent out the Bane and Vernon Ophiranger feline to four cat families throughout the US that had fat cats, small cats, fancy cats, regular cats, indoor-outdoor cats and we asked them to install it.

00:10:13.808 --> 00:10:16.066
How was the installation process?

00:10:16.066 --> 00:10:17.289
We made it stupid.

00:10:17.289 --> 00:10:19.426
It'd be heart-friendly.

00:10:19.426 --> 00:10:20.990
Oh, that happened.

00:10:20.990 --> 00:10:25.245
We decided if you have a cat and your cat's not like it, you know, go in.

00:10:25.245 --> 00:10:28.791
Oh my gosh, they all like it and they're like we need more.

00:10:28.791 --> 00:10:33.629
They're in it, they're on top of it, they're on the shelf next to it, they love it.

00:10:33.629 --> 00:10:39.970
And the vine is carpeting, so like they had to get that tree feel scratching.

00:10:39.970 --> 00:10:50.551
And and right on top of it they can fly through three ways that usually they climb from left to right.

00:10:50.571 --> 00:10:51.653
They couldn't jump in, so they had lots of meat.

00:10:51.653 --> 00:10:52.697
That's even around this.

00:10:52.697 --> 00:10:56.144
Yeah, I was just thinking she was here earlier but she hasn't joined.

00:10:56.144 --> 00:10:58.070
Pumpkin made an appearance an hour ago.

00:10:58.070 --> 00:11:04.629
Sometimes she's been jumping on my file behind me but there's not really space for her.

00:11:04.629 --> 00:11:08.283
I'm thinking, oh, I think I might need to rearrange something.

00:11:08.303 --> 00:11:14.620
Yeah, what would be really cool is if you had one behind you and you put some of those pictures around it.

00:11:14.620 --> 00:11:19.424
It would really look like I'm gonna walk I'm gonna have to.

00:11:19.424 --> 00:11:25.149
Now you can put your logo.

00:11:25.210 --> 00:11:26.711
This will probably be back on.

00:11:27.510 --> 00:11:31.654
Yeah, yeah, so we do it actually looks the right way to me.

00:11:31.674 --> 00:11:35.096
Okay, we do customize work panels.

00:11:35.096 --> 00:11:38.741
Can you get the other one, so that one?

00:11:38.761 --> 00:11:38.962
No.

00:11:39.123 --> 00:11:52.546
Edgy Big logo right, and then we also do it like this yes, oh, that's cool like a wallpaper kind of repeating you can take pictures.

00:11:52.546 --> 00:11:55.072
Your cat will never cover all of your logos.

00:11:55.072 --> 00:11:55.553
That's what.

00:11:55.553 --> 00:11:58.081
This is what we learned from hollywood here and the.

00:11:58.081 --> 00:11:59.371
This is the red carpet.

00:11:59.432 --> 00:12:08.979
That's why they do this and the thing is for someone like me who has multiple podcasts, I can switch it out depending on which podcast I'm recording an episode for.

00:12:08.999 --> 00:12:10.201
We can stop.

00:12:10.861 --> 00:12:12.024
Oh, my goodness.

00:12:12.750 --> 00:12:14.014
Julie, after dark.

00:12:14.014 --> 00:12:15.220
You know what I mean.

00:12:16.951 --> 00:12:20.421
Boy, I think you're going to get me starting more podcasts.

00:12:23.373 --> 00:12:25.158
You mean because you want to choose the side fat?

00:12:25.158 --> 00:12:25.479
Yeah.

00:12:25.799 --> 00:12:27.855
Right, that's a new eye to her.

00:12:28.336 --> 00:12:28.918
I love it.

00:12:28.918 --> 00:12:35.440
Yeah, it's so funny because it doesn't seem like it was two years ago, but I've seen you guys grow and expand.

00:12:35.440 --> 00:12:38.330
You guys do a lot of great things in the cat community.

00:12:38.330 --> 00:12:47.402
You go to a lot of events, but you also really rally around, utilizing your business and your platform to support cat rescue.

00:12:47.402 --> 00:13:08.071
And so, before we get into the big talking point of why we decided to record again, I would really want people to hear like how do you, how have you guys gotten involved, more involved, with your local community and also the wider Cat Rescue community since starting your business?

00:13:09.333 --> 00:13:21.331
So here locally, we live in the Antelope Valley where standard resources are really expensive and then the low cost ones or no cost ones are really hard to find.

00:13:21.331 --> 00:13:29.240
And although in Elling County, if you take a cat that you find in the shelter, they're going to tell you to put the cat back on the street and they're free roaming.

00:13:29.240 --> 00:13:30.768
Yeah, that's, it 're free roaming.

00:13:30.868 --> 00:13:39.677
Yeah, that's for people listening, that's a california law, because I've seen it myself and people get so mad at the shelter workers they do not make those decisions.

00:13:39.677 --> 00:13:52.902
Cats are considered free roaming in california, so unless they're sick or injured, shelters typically will not take them yeah, sick, injured, an owner died or somebody's spending money as an owner surrender.

00:13:53.261 --> 00:13:54.754
But it is sad that we can.

00:13:54.754 --> 00:14:01.636
I think the system is faulty there because they'll say put them back outside, they're not fixed yet, what do you think's gonna happen?

00:14:01.636 --> 00:14:06.835
So they should stay near that they're gonna do, but but anyway.

00:14:06.835 --> 00:14:14.265
So we were, as we've been, going through our company, growing it, dealing with expanding our manufacturing.

00:14:14.265 --> 00:14:18.902
We've had some we're always working but we've had some like lulls with doing appearances and stuff.

00:14:18.902 --> 00:14:20.897
So they have to make stuff locally.

00:14:21.049 --> 00:14:23.719
So I surf on the Nextdoor ad.

00:14:23.719 --> 00:14:28.355
I don't really go on Facebook because there's plenty of people who can't.

00:14:28.355 --> 00:14:29.657
They're moving to Mars.

00:14:29.657 --> 00:14:34.864
I say I can't remember my town, I'm moving, you can bring your cat with you wherever you go.

00:14:34.864 --> 00:14:43.533
So anyway, or somebody died or somebody's terminal or whatever.

00:14:43.533 --> 00:14:50.575
So I was able to connect with the woman who connected me with a middle woman who has a rescue and they pre-screened people and I feel like the placements are really accurate.

00:14:50.575 --> 00:14:52.772
They'll take the cats back if it's not a good fit.

00:14:53.352 --> 00:15:03.682
So through our home we've had like over I think it's like 84 and 5 cats so far, cats and kittens that we've fostered for a few days and then brought them to adoption events.

00:15:03.682 --> 00:15:09.811
We've created adoption flyers because we get beautiful adoption photos of the cats in the frame.

00:15:09.811 --> 00:15:18.115
So people are on headphones and they're like, wow, I just saw a picture of a beautiful cat, or a picture of maybe not some beautiful cat, but it's eye-catching right.

00:15:18.115 --> 00:15:18.879
So it works.

00:15:18.879 --> 00:15:23.181
And then we've also called some cats from the shelter.

00:15:23.181 --> 00:15:26.860
I've helped with transport, but right now they're not here.

00:15:26.860 --> 00:15:32.570
We had three feral cats that were doing an experiment on what's ready to be adopted.

00:15:32.570 --> 00:15:38.769
The other one that had made appearances while we've been doing media, we should pick him up.

00:15:38.769 --> 00:15:39.390
Yet he's.

00:15:39.390 --> 00:15:42.155
He plays all the other cats, but he's still feral.

00:15:42.155 --> 00:15:45.383
And the other cat is fluffy black cat.

00:15:45.383 --> 00:15:49.341
He sleeps in the frame on the opposite side here all night long.

00:15:49.341 --> 00:15:50.845
He's a foraging.

00:15:50.845 --> 00:15:55.778
But we hadn't really been able to get a lot of progress julian, julian, julian.

00:15:55.857 --> 00:15:59.932
Just I gotta let you know I think wannabe sparrow cats is a possum.

00:15:59.932 --> 00:16:02.758
I'm just telling you it could be.

00:16:03.178 --> 00:16:18.570
Maybe william really connected with you guys when I had you on last time and he's I gotta go find them forget it's spot on and when we had those listening that don't know why we keep bringing up a possum named William.

00:16:18.570 --> 00:16:21.154
You can go back to their life.

00:16:21.154 --> 00:16:27.072
My husband rescued a possum and we had a fun time talking about it when we spoke before.

00:16:27.072 --> 00:16:30.599
But I will say possums, we learned, are a lot like cats.

00:16:30.599 --> 00:16:38.586
William liked to clean his face with his paws it was so cute and he used a litter box when he was inside.

00:16:38.586 --> 00:16:40.591
My husband got him to do that.

00:16:40.591 --> 00:16:42.434
So yeah, they're a lot alike.

00:16:43.456 --> 00:16:48.370
Um, I will say half of your cats and oh my god, but just you'll bleed out.

00:16:48.410 --> 00:16:54.443
So friendly, I'm glad now I will say for anyone listening, william was always in a cage.

00:16:54.443 --> 00:17:04.641
He was never given free access in any way in our home and then he graduated to a house outside and then eventually one morning when my husband went to feed him he wasn't there.

00:17:04.641 --> 00:17:08.641
So we think that he just went off to find other possums.

00:17:08.641 --> 00:17:11.830
He was ready to live his possum journey somewhere else.

00:17:11.830 --> 00:17:13.494
We never saw him again.

00:17:13.494 --> 00:17:15.819
We never saw signs that he was hurt or was injured.

00:17:15.819 --> 00:17:23.051
So that makes us happy and for all we know he's out in San Bernardino with some cool possum friends having a great time.

00:17:25.338 --> 00:17:34.563
I think so much of what you were talking about, christina, is so important for people to realize that there are a lot of ways you can get involved in your local community.

00:17:34.563 --> 00:17:38.992
Cats, dogs, horses, whatever the animal is that you want to support.

00:17:38.992 --> 00:18:12.026
There are rescue, shelters, organizations working to help them and with cats, fostering is so important because it allows the foster and the group organization or rescue to learn about the cat, to see how do they act in a home, how do they act with other cats, and the pictures when you said that people don't realize how much a photo of a cat changes how easily that cat or dog or any animal can get adopted right that's so cute.

00:18:12.185 --> 00:18:26.156
I think I would love it if we could do like a trial with the la county shelters or the la city shelters, if they would give us space to have a feline frame in every cat area.

00:18:26.156 --> 00:18:35.919
And I would love to do an experiment where we have pictures of the cats in those little nest boxes where they're scared and you can bleep this out, shibboleth.

00:18:35.919 --> 00:18:38.338
I just feel so comfortable on this frame.

00:18:38.338 --> 00:18:41.416
I'm just moving around and it's just.

00:18:41.416 --> 00:18:56.999
It's hard because if I was going to adopt a cat, I'm like I'm not that cat, that's all scared or what, and I think that when you see a cat inside something like that, there is an assumption they're scared, they're hiding.

00:18:57.400 --> 00:18:58.541
No, they're being a cat.

00:18:58.541 --> 00:19:14.837
Cats like to go inside and feel some sweet bed, which is why I'm sure that aspect of the frame your feline they like, because they don't feel exposed, they feel like they're in something and they get to be above and look down and have a view of what's going on.

00:19:14.837 --> 00:19:16.875
So there's a safety to it, right.

00:19:17.317 --> 00:19:17.798
There is.

00:19:17.798 --> 00:19:23.557
Yeah, I feel safe and secure in a feline friend and I'd say it's a match.

00:19:23.576 --> 00:19:25.634
Yeah, and some treats never hurt.

00:19:25.634 --> 00:19:33.736
True Holly is with me today and I've had like I've already groomed her, her, but she's just like all over me.

00:19:33.736 --> 00:19:34.903
It's the time to shed.

00:19:36.013 --> 00:19:40.410
Oh my gosh my cats are shedding.

00:19:40.410 --> 00:19:46.750
My cats are shedding so bad right now, I'm just like no one all over my feet people really need to understand.

00:19:46.770 --> 00:19:49.292
I think one thing that rescues don't explain well enough is what does it mean?

00:19:49.313 --> 00:19:49.732
I need to go on time.

00:19:49.732 --> 00:19:50.973
People really need to understand.

00:19:50.973 --> 00:19:56.137
I think one thing that rescues don't explain well enough is what does it mean to be a foster?

00:19:56.137 --> 00:19:58.921
It's obvious to us, but do you have a backer?

00:19:58.921 --> 00:20:00.001
Do you have a guest room?

00:20:00.001 --> 00:20:01.242
We'll set you up with litter.

00:20:01.242 --> 00:20:02.263
We'll set you up with food.

00:20:02.263 --> 00:20:03.503
We'll set you up with toys.

00:20:03.503 --> 00:20:07.430
It doesn't have to be two months long, could it be Right?

00:20:07.430 --> 00:20:13.050
Maybe it's just a few days, maybe it's just being we foster a puppy for 12 hours.

00:20:13.050 --> 00:20:17.343
Two weeks ago that puppy was found in a den there.

00:20:18.244 --> 00:20:31.058
someone had arranged for transport, but the transporter could not have the puppy in her cartman for the night, and I said I don't know, it's been a long time since I've had a dog or a puppy but I'm a toy than a cat.

00:20:31.058 --> 00:20:33.564
We had one of our cat kennels in the kitchen.

00:20:33.564 --> 00:20:45.564
We jumped out for a walk like 12 times in 12 hours and I had an adoption when our son Jackson, with some cats was O'Brien, was home and the transporter came and picked up the puppy.

00:20:45.564 --> 00:20:49.300
And then the puppy was transported and is now living in Steph's life.

00:20:49.300 --> 00:20:51.500
He's a she, we thought it was a he.

00:20:51.500 --> 00:20:52.747
He's a she, we thought it was a he.

00:20:52.747 --> 00:20:53.329
It's a she In Oregon.

00:20:53.329 --> 00:20:56.919
So you know, sometimes just do you have a day, do you?

00:20:56.960 --> 00:21:03.819
have a day, and that's so important to say because so much, especially for us in Southern California.

00:21:03.819 --> 00:21:06.964
Like San Bernardino, Kern County is horrible.

00:21:06.964 --> 00:21:08.095
We are so overcrowded.

00:21:08.095 --> 00:21:17.460
We have two high kill shelters and it's not getting any better, and the current economic crisis probably is not going to help anything Right.

00:21:17.460 --> 00:21:25.644
But sometimes we shelters, rescues just need an overnight, a day, a couple of days or a transport Right.

00:21:25.644 --> 00:21:35.884
They're constantly trying to move animals to area where there are more homes, and so one night or one day can make a huge difference in saving an animal that needs it.

00:21:37.571 --> 00:21:38.997
So do what works for you.

00:21:38.997 --> 00:21:42.660
I used this room my home office when I was fostering.

00:21:42.660 --> 00:21:45.292
We're not doing any more for now Our oldest cat.

00:21:45.292 --> 00:21:48.481
We're letting him live out his golden years in peace and harmony.

00:21:48.481 --> 00:22:05.182
But it's also great fostering because if you've thought about getting another pet or your first pet foster to adopt, is a great way to see if you're the right fit for that animal and if they're the right fit for you and your home and your family.

00:22:05.182 --> 00:22:09.036
It's a really great way to introduce pets as a possibility.

00:22:10.638 --> 00:22:17.037
And then on a bigger scale, brian and I have taken on leadership roles with the Mission Meow organization.

00:22:17.037 --> 00:22:19.923
Missionmeoworg will give them a follow.

00:22:19.923 --> 00:22:21.654
We are now board members.

00:22:21.654 --> 00:22:26.913
We're also business partners, so we contribute quarterly financially to Mission Meow.

00:22:26.913 --> 00:22:33.193
And then Brian and I do a lot of other social media work and Brian will do a lot of editing of these videos.

00:22:33.193 --> 00:22:55.775
A few weeks ago we were part of a huge event in Southern California, in Wilmington, which is just north of Long Beach and has benefited the people who work for the people of the Pacific Palisades who lost their homes, so they lost their jobs, and so we had a big food pantry 91 Penceworth, spade and Neuter, like a really.

00:22:55.775 --> 00:22:58.182
We just went and covered it media-wise.

00:22:58.182 --> 00:23:08.737
We spent the day talking with people in the community, interviewing some of the rescue heads, and just were able to see it all in action, since it was two hours from us.

00:23:11.414 --> 00:23:12.096
And that's so great.

00:23:12.096 --> 00:23:20.034
I saw Sally from Mission Meow posting about that and if you don't know Sally or Mission Meow, I will link in this episode her episode.

00:23:20.034 --> 00:23:30.393
I have two episodes with her on the podcast because Mission Meow is really doing a lot of great things on a larger scale that some of us locally feel like we can't do anything.

00:23:30.393 --> 00:23:42.560
But we can tap into other organizations or networks and really join a movement for whatever it is that you care about within the animal rescue world, and I think people also need to hear that.

00:23:42.560 --> 00:23:59.917
So you guys were there to cover it, to talk to people, to share information, to learn to put it out there on social media for people to know about it, and little things like that make a big difference, especially to the small rescues or overwhelmed shelters, because they just don't have time to do that.

00:23:59.917 --> 00:24:01.576
It's amazing what you can do with your phone.

00:24:01.829 --> 00:24:04.854
You get to reach people and the big thing is like a lot of companies.

00:24:04.854 --> 00:24:12.119
They were able to donate products to the event for the food pantry, which also included toys and bedding.

00:24:12.119 --> 00:24:17.782
Give a shout out cat ball and manalo and wild cat.

00:24:17.782 --> 00:24:19.067
There were a whole bunch of people.

00:24:19.067 --> 00:24:26.597
And then there were people like the two crazy cat ladies that were able to make a financial donation to help win the event because there were expenses related to it.

00:24:26.597 --> 00:24:27.943
But some things were donated.

00:24:27.943 --> 00:24:32.792
But it's if everybody should know, then it's not so hard to do something.

00:24:32.854 --> 00:24:42.442
But if people are waiting for other people to do the work, then it's hard, but it'd be awesome to have a feline like all over the place, like we need one like every week.

00:24:42.442 --> 00:24:42.903
Man, it's.

00:24:42.903 --> 00:24:44.614
It was great.

00:24:44.614 --> 00:24:46.637
It was a little challenging.

00:24:46.637 --> 00:24:50.833
I spoke to one woman and she was like I don't know, this is all these cats in my neighborhood.

00:24:50.833 --> 00:24:55.762
I just hear them all the time and I'm like what are you doing about it?

00:24:55.762 --> 00:25:01.761
Right, strap them and you gotta talk to g and the rescue head and I guess call and make appointments.

00:25:01.761 --> 00:25:06.279
We all have to wait in line and do this, but they're it's not in your situation.

00:25:06.279 --> 00:25:08.393
I'm not gonna get better one.

00:25:08.633 --> 00:25:21.356
One thing I have learned through this podcast and meeting so many different people that are volunteering or working in some aspect of animal rescue is that the biggest factor to helping animals is education.

00:25:21.356 --> 00:25:23.780
People don't know.

00:25:23.780 --> 00:25:26.213
They don't know if they've never had a cat.

00:25:26.213 --> 00:25:28.041
They don't know what feral cat means.

00:25:28.041 --> 00:25:30.731
They don't know what high kill shelter, non-kill means.

00:25:30.731 --> 00:25:37.324
They don't know what how to find free vaccination clinics or how to get spay and neuter discounted rates right.

00:25:37.324 --> 00:25:42.382
So what you could do in your community is help educate people on what's available.

00:25:42.382 --> 00:25:56.336
So many communities have pet pantries for food, have low-cost vaccine and spay and neuter, but there's so much limited info getting out to help people in various communities to realize what they can access.

00:25:56.336 --> 00:26:04.903
So follow all your local rescues and shelters and comment and reshare, because that's what they need.

00:26:05.084 --> 00:26:14.124
We look forward to, as our company grows, being able to also sponsor some of these Spain and urban, Especially where we live in the Antelope Valley.

00:26:14.124 --> 00:26:17.970
We need materials that are translated into Spanish.

00:26:17.970 --> 00:26:25.736
We need people on foot going to the east side, like talking to people in the community Don't complain about the cats, don't injure the cats.

00:26:25.736 --> 00:26:28.037
They're just doing the best that they can.

00:26:28.037 --> 00:26:38.903
But we would like and love to have Antelope Valley something we do an experiment on and see hey, we got 20 people out there and we'll give you $5 for every cat or dog you want to bring in.

00:26:38.903 --> 00:26:41.900
Just be a neuter and let's make this happen.

00:26:41.900 --> 00:26:45.200
Let's really refresh the feral community here.

00:26:46.191 --> 00:26:47.373
I will say where I live.

00:26:47.373 --> 00:26:48.233
In Kern County.

00:26:48.233 --> 00:26:49.395
I'm in Bakersfield.

00:26:49.395 --> 00:27:01.403
There is a local county that created recently, in the last year, called Kern Safe, and it's got both shelters as well as several organizations like Marley's Mutts Dog Rescue.

00:27:01.403 --> 00:27:11.163
So they literally built a coalition together and so, because it might be a good like example, they've been doing that.

00:27:11.163 --> 00:27:14.259
They've been walking the streets of areas.

00:27:14.259 --> 00:27:21.121
That Is that me, I don't know.

00:27:21.121 --> 00:27:22.996
Oh, yeah, it's me.

00:27:22.996 --> 00:27:24.635
Ok, sorry about that.

00:27:24.635 --> 00:27:27.957
Someone's decided to call me through Facebook.

00:27:27.957 --> 00:27:28.700
That's a new one.

00:27:28.700 --> 00:27:31.715
But anyway, the current safe coalition.

00:27:31.977 --> 00:27:33.781
I am not involved with them at this point.

00:27:33.781 --> 00:27:35.134
I want to get more involved.

00:27:35.134 --> 00:27:36.660
But they've been doing that.

00:27:36.660 --> 00:27:46.704
They've been on the ground people walking house to house with pamphlets in English and in Spanish explaining to people the resources available and how they can tap into it.

00:27:46.704 --> 00:27:59.123
They've done several huge vaccine clinics, like hundreds of dogs and cats, so, but that's also multiple organizations coming together to make that happen.

00:27:59.123 --> 00:28:09.807
And, like you said, with the big event you had, it takes a lot for something like that to happen, and so I'm sure there are ways for us to do it, but we have to get support from other people.

00:28:09.807 --> 00:28:11.451
We can't do that kind of stuff alone.

00:28:11.913 --> 00:28:15.442
Right, and we're the big companies that have a lot of money.

00:28:15.442 --> 00:28:21.482
It's nice when they donate product or they donate money and then the smaller businesses can donate manpower.

00:28:22.310 --> 00:28:31.224
See right how it was how you guys are utilizing your business and the platform to help cats as well as to make them look pretty in people's homes.

00:28:31.224 --> 00:28:35.458
So back to frame your free feline.

00:28:35.458 --> 00:28:49.056
One of the reasons I we reached out to each other to do a new episode was because you guys have something very big coming up which is you're being featured frame your feline on shark tank.

00:28:49.056 --> 00:28:53.767
So so I wish I got a shark emoji.

00:28:53.767 --> 00:28:54.126
Do I have a?

00:28:54.126 --> 00:28:55.756
I might need to find that.

00:28:55.756 --> 00:29:02.517
Okay, so tell us how that happened and then also how people can watch.

00:29:02.517 --> 00:29:03.800
Okay.

00:29:04.000 --> 00:29:04.521
Let me start.

00:29:04.521 --> 00:29:18.185
When we created this product, this product, when we created this product, when we saw the cats being magnets to this Fringer feline, we knew we had magic.

00:29:18.185 --> 00:29:20.688
We knew we had something and we looked at each other.

00:29:20.688 --> 00:29:23.038
This is fit for a shark.

00:29:23.038 --> 00:29:24.250
We just knew it.

00:29:24.250 --> 00:29:42.021
When we did our first big outing for Finger Feline, which was at CatCon in 2023, when people came by our booth at first, they didn't know what they were looking at, because we can't have live cats at CatCon.

00:29:42.021 --> 00:29:44.804
They won't let us, so we would have these.

00:29:44.804 --> 00:29:46.825
We had these like animatronic.

00:29:47.266 --> 00:29:47.766
Stomps.

00:29:47.766 --> 00:29:49.307
Well, they're therapy cats.

00:29:49.846 --> 00:29:57.195
Therapy cats and they're in the frame, and when people were walking by, they were looking like is this an afterlife product?

00:29:57.195 --> 00:29:57.837
What is this?

00:29:57.837 --> 00:30:01.194
And then we have a monitor that's over here.

00:30:02.536 --> 00:30:02.900
I'm sorry.

00:30:02.961 --> 00:30:08.680
I just realized an afterlife Do you need to put your text into a ring pet.

00:30:10.531 --> 00:30:17.741
So we're like, yeah, we'll look at the video so they can see the video and they would see the cats jumping in the frame, posing in the frame.

00:30:17.741 --> 00:30:23.082
As soon as they clicked, people's brains were like what?

00:30:23.082 --> 00:30:24.815
Oh wait, I didn't.

00:30:24.815 --> 00:30:28.890
Why didn't I click this Everyone?

00:30:29.270 --> 00:30:32.355
You can't see the monitor because we had so many people in our rooms.

00:30:32.355 --> 00:30:33.637
Now we're gonna change that around.

00:30:33.637 --> 00:30:36.363
We learned as you go, but we had it at a lower level.

00:30:36.363 --> 00:30:39.236
Now we're like it's here and they're not dead and that's.

00:30:39.336 --> 00:30:48.173
And everyone was like you're gonna be on Shark Tank, this is a Shark Tank, this is amazing, this is amazing, this is amazing, this is amazing.

00:30:48.173 --> 00:30:54.605
And then we would do other pop-up events for Best Friends, for Pantheon.

00:30:54.925 --> 00:30:55.827
Pantheon's Association.

00:30:55.867 --> 00:30:56.608
Association.

00:30:56.608 --> 00:31:03.503
Yeah, and we would, cause it was just every person would say you should be on Shark Tank.

00:31:03.503 --> 00:31:16.086
And when we started the process, so let me tell you so we initially they were having an open call for Shark Tank in December of 2023.

00:31:16.086 --> 00:31:20.474
I'm sorry, january 2023.

00:31:20.474 --> 00:31:23.561
I'm sorry, it was December, no December.

00:31:23.582 --> 00:31:24.683
January 2024.

00:31:26.574 --> 00:31:27.876
No, it was for December.

00:31:27.876 --> 00:31:28.839
I'm pretty sure of it.

00:31:28.839 --> 00:31:30.002
I'm pretty sure of it.

00:31:30.002 --> 00:31:32.248
Okay, we'll say January 2020.

00:31:32.268 --> 00:31:34.394
It wasn't during pre-pandemic, I guarantee you.

00:31:34.474 --> 00:31:35.417
Okay, so she's right.

00:31:35.417 --> 00:31:39.601
So she wanted to go to Vegas to do this open call.

00:31:39.601 --> 00:31:44.140
I was like that's ridiculous, I'm not going to stand in line and do an open call.

00:31:44.829 --> 00:31:48.278
We were ready because we were transitioning from wood to mass production in the US.

00:31:48.278 --> 00:31:52.934
Transitioning from wood to mass production in the US Okay, he was like let's go.

00:31:52.954 --> 00:31:54.952
Why don't we just go online?

00:31:54.952 --> 00:31:57.957
Let's see, oh look, there's a form we can fill it out.

00:31:57.957 --> 00:32:05.538
And we filled it out, so we did that and forgot about it.

00:32:06.551 --> 00:32:07.616
You forgot about it.

00:32:07.616 --> 00:32:10.970
Forget about Shark Tank.

00:32:10.970 --> 00:32:12.866
Christina was in the email every day.

00:32:12.866 --> 00:32:13.628
Shark Tank.

00:32:14.583 --> 00:32:21.752
Well, it was tied to my email and so it was the end of January 2024.

00:32:21.752 --> 00:32:25.150
And I got this email in my inbox.

00:32:25.150 --> 00:32:30.489
It said SharkTankTV, and it was like hey, we want to meet you, or whatever.

00:32:30.779 --> 00:32:34.289
And I thought it was garbage, you thought it was sped up, I thought it was sped hey, we want to meet you, or whatever.

00:32:34.289 --> 00:32:34.971
And I thought it was garbage.

00:32:34.971 --> 00:32:35.994
You thought it was spit out.

00:32:35.994 --> 00:32:37.579
I thought it was spit, oh no, it was a fancy logo.

00:32:37.579 --> 00:32:40.607
And it wasn't like a letterhead.

00:32:40.980 --> 00:32:44.246
And it wasn't Shark Tank, it was tv.

00:32:44.246 --> 00:32:45.009
I'm like how?

00:32:46.340 --> 00:32:50.269
Sometimes you talk right on television and then you have ads for stuff.

00:32:50.288 --> 00:33:00.205
Yes, oh, all the time I threw it into the trash bin, literally into my thing, and I went through a couple more emails and then there was something in my head.

00:33:00.205 --> 00:33:04.991
I was like we did send that thing through, let me see.

00:33:04.991 --> 00:33:11.805
And I pulled it back out, right, and then click here to make an appointment, and I had her name.

00:33:11.805 --> 00:33:16.865
She's a producer, and I checked out her name and I'm like that checks out.

00:33:16.865 --> 00:33:23.330
Then I went to the thing and I'm like what kind of spam is going to want to talk to me?

00:33:23.330 --> 00:33:23.992
Okay?

00:33:23.992 --> 00:33:33.086
So I scheduled it and we then had a conversation with this producer and she's like I think it's correct, can you send us a product, your product?

00:33:33.086 --> 00:33:34.660
And she's like I think it's correct, I pretty send a Sophronic, you're correct.

00:33:34.660 --> 00:33:37.628
And so we ended up sending it to Sony.

00:33:37.628 --> 00:33:42.348
That's where they tape is, at Sony Studio, and from there.

00:33:42.409 --> 00:33:49.334
We're just getting phone calls and emails and videos and talking to people and everything.

00:33:49.334 --> 00:33:56.326
Every correspondence you would try to read into it or a period or information marker.

00:33:56.326 --> 00:34:01.412
They use Christina first or Brian first or hi, bye or hi, christina.

00:34:02.221 --> 00:34:07.794
You never know when the road ends, and they just say thanks for trying and goodbye.

00:34:07.794 --> 00:34:18.746
The difference is 50,000 businesses apply to get on Shark Tank every year 50,000.

00:34:18.746 --> 00:34:22.364
Only 1,000 make it through to the casting process.

00:34:22.364 --> 00:34:30.447
From that 1,000 that go through the casting process and it gets whittled down week after week.

00:34:30.586 --> 00:35:00.666
of the potentials, 120 actually make it to get in front of the potentials, then 120 actually made you get in front of the sharps and less than 100 actually air so there's no if you get on it and not air oh yeah, I wondered because I'm sure there is also an element of how does it actually go when you're in front of the judges, whatever they call them, like I'm sure some people show up in their flat.

00:35:00.666 --> 00:35:05.041
There's no energy, there's no connection, so why would they show that?

00:35:05.041 --> 00:35:19.567
They want to show the stuff that like there's good stuff that people want to watch and see what happens Right, stuff that people want to watch and see what happens right but a hundred from 50,000 you guys, I think we need to do a big old like that.

00:35:19.567 --> 00:35:35.295
I think we're gonna, we are gonna do some emojis for that one, because our emoji probably all right that is huge, and I'm a statistics person, so in my head I'm like 100 out of 50,000?

00:35:35.400 --> 00:35:42.112
Wow, that is a very small percentage, so I am so excited for you guys.

00:35:42.112 --> 00:35:45.630
This is like bigger than anyone could imagine, I'm sure.

00:35:46.460 --> 00:35:52.253
Yes, and we are airing out April 18th of 2025 here.

00:35:52.253 --> 00:35:54.143
This is season 16.

00:35:54.143 --> 00:35:56.288
Which is a lucky number.

00:35:56.288 --> 00:35:57.110
Yes, we love 16.

00:35:58.882 --> 00:36:00.349
I go for 16.

00:36:00.349 --> 00:36:02.266
We look for 16.

00:36:02.266 --> 00:36:03.784
We see 16 in their life.

00:36:03.784 --> 00:36:05.068
It's season 16.

00:36:05.239 --> 00:36:06.847
We're like fuck.

00:36:06.847 --> 00:36:13.614
So how long ago did you actually record your part of whatever show is coming out?

00:36:13.659 --> 00:36:17.269
I think we're not divulging anything, okay.

00:36:17.411 --> 00:36:26.550
Yeah, and I know, I am sure that a company like Sony and a show like we recorded last fall.

00:36:26.751 --> 00:36:26.951
Yes.

00:36:27.221 --> 00:36:31.172
And so we have been waiting since last fall.

00:36:31.172 --> 00:36:35.751
And then the season opened in Octoberth and there was something we got.

00:36:36.061 --> 00:36:37.119
October through.

00:36:39.786 --> 00:36:40.869
Oh, yeah, yeah, yeah.

00:36:40.869 --> 00:36:48.820
Okay, we know they're halfway through the season, we haven't heard from them yet and we're just because we are plowing away behind the scenes.

00:36:48.820 --> 00:36:58.512
We're just the manufacturing and the logistics of everything with the business and updating the website, because we're watching your website and planning events and all that stuff.

00:36:59.000 --> 00:37:12.184
And I will say, as someone who, before COVID, was not in a business world in any way, like people don't realize the thousands of little things business owners no matter what kind of business you have to do on a regular basis.

00:37:12.184 --> 00:37:19.746
By the end of each week I have a stack of sticky notes like this and I'm like, oh, I guess I should figure out what I did and what I still need to do.

00:37:19.867 --> 00:37:29.181
So we always knew since X amount of weeks notice and that magic number was three because we found out two weeks ago.

00:37:29.181 --> 00:37:35.000
So we're like, wow, they literally were committed in three weeks of warrior air date.

00:37:35.000 --> 00:37:42.414
And so when shasta and spra says we can't change the edit, we don't know when the edit's gonna be.

00:37:42.414 --> 00:37:44.204
That is out of our hands.

00:37:44.204 --> 00:37:47.733
But we wanted to have some kind of viewing party with our friend.

00:37:47.733 --> 00:37:55.579
But how do you book something three weeks in advance on a Friday night In LA when it's traffic In.

00:37:55.619 --> 00:37:59.289
LA it's freaking time when everybody's out doing stuff and going on.

00:37:59.289 --> 00:37:59.931
It's freaking late.

00:38:00.619 --> 00:38:02.126
So we're like oh my gosh.

00:38:02.126 --> 00:38:03.646
So we went into the location.

00:38:03.646 --> 00:38:06.469
We wanted to support somebody local.

00:38:06.469 --> 00:38:12.590
A lot of spaces were already booked, so we found a newly renovated hotel.

00:38:12.590 --> 00:38:16.606
Spaces were already booked, so we found a newly renovated hotel.

00:38:16.606 --> 00:38:20.079
And the thing supporting local is we have a lot of local friends who have businesses and they're donating to the raffles.

00:38:20.079 --> 00:38:24.050
So we have their logo on our website and we're going to promote them on social media.

00:38:24.539 --> 00:38:27.451
I'd be happy to provide something if I can.

00:38:27.451 --> 00:38:29.077
Anyway, I can support you guys.

00:38:29.077 --> 00:38:32.027
We will discuss after we finish this episode.

00:38:32.449 --> 00:38:34.918
So sit down and watch it.

00:38:34.918 --> 00:38:36.623
I'm sure we'll re-watch it.

00:38:36.623 --> 00:38:39.891
We're excited to see how we know how it turns out.

00:38:39.891 --> 00:38:41.882
We're excited to see how the edit turns out.

00:38:41.882 --> 00:38:44.246
It will be very memorable.

00:38:44.266 --> 00:38:49.862
We've called it that's a big dream moment, a big pinch me moment.

00:38:49.862 --> 00:38:55.561
I know both of you have been in ways of what is the word I'm thinking of.

00:38:55.561 --> 00:39:20.911
You guys are performers, the comedians, you do stuff in that world, and so a TV show at the level of a shark tank to be able to spotlight yourself and the business that you have been working so hard to create and build, no matter what happens of the outcome of the shark tank, that is a huge visibility boost for you guys and that is just so exciting to see.

00:39:21.452 --> 00:39:25.726
As I think there's four entrepreneurs usually on every segment.

00:39:25.726 --> 00:39:31.367
So like around eight minutes of the air time that's like a million dollar ad, oh yeah.

00:39:31.367 --> 00:39:37.746
And then, thankfully, there are so many podcasts and blogs that are fans of the show.

00:39:37.746 --> 00:39:41.139
They're gonna go on and critique the pitch and what happened.

00:39:41.139 --> 00:39:45.849
So this it's been a live on for a very long time.

00:39:45.849 --> 00:39:56.208
So we're so excited for that and we're so excited to reach people like we couldn't reach, because it's really hard for us to tap up and go to every cat show.

00:39:56.208 --> 00:40:10.552
It's really exciting when we're excited to show something for cat parents, it's not gonna fall apart, it's the main thing you would say promise, we're a family behind the product, it's a product that's gonna last and your cat love it.

00:40:10.552 --> 00:40:14.766
And when they're not on the frame, they're eating or sleeping somewhere else one of the litter box.

00:40:14.766 --> 00:40:16.795
You have something beautiful to look at.

00:40:17.336 --> 00:40:30.101
What I'm thinking about is I can't remember at least one person, but maybe more of people I've interviewed, who run rescues or foster that have set up live streams of the kitten area so people can watch them and engage.

00:40:30.101 --> 00:40:39.829
So many people could use this frame of your feline in a space, but you could see the kittens playing and moving around and sometimes you just want to watch a video of a sleeping cat.

00:40:39.829 --> 00:40:42.108
We got to do what we got to do to get through the day.

00:40:42.561 --> 00:40:43.800
A hundred percent Watching.

00:40:43.800 --> 00:40:56.974
We have a 17 minute montage video of chats with music and you can literally just watch like watching a fireplace.

00:40:57.014 --> 00:41:27.373
it's like the yule log on my beach and you hold on and it's when it's kind of addictive to just watch the cat and watch the cat do their thing in the frame and it's great yeah I think also, this is such a great story for anyone out there who has a dream, who has a business idea or has started a business and is struggling Like this really shows people to put yourself out there, ask, say hey, I want to do it.

00:41:27.373 --> 00:41:32.126
There's no, nothing bad will come from just asking or submitting yourself.

00:41:32.306 --> 00:41:36.552
Yeah, and I think there is no downside to it.

00:41:36.552 --> 00:41:46.619
I think people are afraid they're going to get ripped apart by the sharks, or they're afraid that they're going to oh, we didn't make enough money, why would they even care?

00:41:46.619 --> 00:41:47.742
So there's all.

00:41:47.742 --> 00:41:50.987
There's all these things that people want to put in front of them.

00:41:50.987 --> 00:41:57.865
That stops them from just crying and doing it we took ourselves out of it it doesn't happen.

00:41:58.045 --> 00:42:02.601
It doesn't matter, it cares what's the worst that can happen.

00:42:02.601 --> 00:42:03.543
What's the worst?

00:42:03.543 --> 00:42:04.827
You nothing really.

00:42:04.827 --> 00:42:08.465
Week after week, you're going through the whole thing and then you finally get on the show.

00:42:08.465 --> 00:42:08.865
It doesn't matter.

00:42:08.865 --> 00:42:09.708
This is what my key advice for anyone is.

00:42:09.708 --> 00:42:10.451
It doesn't matter if you get a deal.

00:42:10.451 --> 00:42:11.775
It doesn't matter if you don't get a show, it doesn't matter.

00:42:11.775 --> 00:42:15.588
This is what my key advice for anyone is it doesn't matter if you get a deal, it doesn't matter if you don't get a deal.

00:42:15.588 --> 00:42:18.523
It doesn't matter if you make a deal and don't ultimately do the deal.

00:42:18.523 --> 00:42:23.132
It doesn't matter if you don't get a deal air.

00:42:23.132 --> 00:42:28.606
Or you get a deal and you don't air, like there's right zero downside to it.

00:42:28.606 --> 00:42:41.847
There's so many scenarios that can happen to your pitch in this universe of this bubble of Shark Tank that it's worrying if you can do it and then you'll figure it out.

00:42:42.081 --> 00:42:45.880
Get off your butt and try it and you're going to update your website.

00:42:45.880 --> 00:42:49.387
You're going to start thinking about what your core values are.

00:42:49.387 --> 00:42:56.545
You're going to start thinking about your logo, your color, in fact, in a trade show on Facebook, like stuff.

00:42:56.545 --> 00:43:01.112
It's going to challenge you to bend outside your comfort zone.

00:43:01.112 --> 00:43:03.536
Take some action to grow your business.

00:43:04.300 --> 00:43:12.690
And I will tell you this people behind Shark Tank, like the producers, the directors, the whole team, everybody.

00:43:12.690 --> 00:43:17.615
I have never met a more welcoming, nice group of people.

00:43:17.615 --> 00:43:30.168
There was one guy, a whole bunch of them and there were a lot of people, and every single one of them cared about your business, cared about you, cared about everything.

00:43:30.168 --> 00:43:32.786
And they are just on it and they're so great, a well-oiled machine, especially after 16 seasons.

00:43:32.786 --> 00:43:39.387
You'd care about everything and they are just on it and they're so great, a well-oiled machine, especially after 16 seasons you'd think Right, you are a well-oiled machine.

00:43:39.880 --> 00:43:49.510
That's great to hear, because you never know, when you step into something like that or something unknown, you can be bad people and it can be an awful experience and make you want to give up.

00:43:49.510 --> 00:44:06.829
But it sounds to me like no matter what the outcome is, you guys got to experience something that not only helped you to get to the next level in your business, but helped you guys both grow within the thinking about things you maybe wouldn't have thought about without going through this.00:44:07.050 --> 00:44:07.994


It is business school.00:44:07.994 --> 00:44:15.052


There's a lot of paperwork and there's a lot of thinking like OK, now we're really thinking about how do you widen your margin?00:44:15.052 --> 00:44:16.164


How do you do this?00:44:16.164 --> 00:44:20.219


What are the ways you can make your product even better for cat owners?00:44:20.219 --> 00:44:28.014


It really does make you think more outside the box than in the litter box with your ideas.00:44:28.739 --> 00:44:35.010


That sounds almost like a coaching program they put you guys through, which is so important because I've learned as a podcaster.00:44:35.010 --> 00:44:38.126


I have to practice, I have to learn, I have to grow as a speaker.00:44:38.126 --> 00:44:43.132


Like I've gone through a speaker mastermind where we spent a week working on our stories and our pitches.00:44:43.132 --> 00:44:54.369


Like nobody goes through business schools and comes out and knows exactly how to pitch themselves and it's going to be different depending on who you're talking to and where you are and online in person.00:44:54.369 --> 00:45:00.585


So it sounds like you guys really got a lot of growth and expansion just through the experience of it.00:45:01.327 --> 00:45:24.893


Yeah, luckily for us, we are performers as well, so we are more comfortable with being on camera and talking in front of others and doing all this, and I could really see how some companies, when they go into pitch, would be like I see it, I just see it on my podcast.00:45:24.934 --> 00:45:31.367


When I have guests I've never met, it could be very different how they show up and how many questions they ask and how nervous they are.00:45:31.367 --> 00:45:32.068


And I get it.00:45:32.068 --> 00:45:32.648


But you got to.00:45:32.648 --> 00:45:34.893


You have to start somewhere right.00:45:34.893 --> 00:45:40.811


You have to try, and I think that works, for no wonder what you do in your life and career.00:45:40.811 --> 00:45:45.643


Sometimes you just have to force yourself to try it because you don't know what will come from something.00:45:46.264 --> 00:45:47.306


And out of your comfort zone.00:45:47.726 --> 00:45:57.936


Yes, and there's a solution, like if you're like, oh my God, this short-term contract is so crazy, or how do I figure out the first pitch that you have to submit?00:45:57.936 --> 00:46:00.646


You just have to sit down and just try it.00:46:00.646 --> 00:46:02.050


There's always a solution.00:46:02.050 --> 00:46:06.907


Get some of your friends together, see your cats, have your kid judge you.00:46:06.907 --> 00:46:07.951


We talked about it a lot.00:46:07.951 --> 00:46:11.371


We have a product and cats and reference.00:46:11.371 --> 00:46:30.007


There's a lot going on, but really, at the end of the day, it's a beautiful product, it's a fun product, it's a quality product and we're really proud of what we've accomplished in the business for Shark Tank and we're really excited to see everything that's going to be happening while it's airing and right after.00:46:31.429 --> 00:46:38.246


So tell everyone again when, but also where and how to watch your episode of Shark Tank.00:46:38.867 --> 00:46:41.505


All right, kid, listen up, take out your number two pencil.00:46:41.505 --> 00:46:45.010


This is how you're going to watch the Google show on Shark Tank.00:46:45.010 --> 00:46:48.809


You're going to turn in to ABC 8 pm.00:46:48.809 --> 00:46:50.981


East Coast, west Coast Figure it out.00:46:50.981 --> 00:46:52.206


If you're central, okay.00:46:52.206 --> 00:46:54.827


Okay, now you're going can watch the whole show.00:46:54.827 --> 00:47:03.873


We don't know where we're going to fall in the lineup and that's going to be on April 18, 2025, 8 pm ABC.00:47:03.873 --> 00:47:08.090


If you have Hulu, it will stream the next day on Hulu.00:47:09.382 --> 00:47:12.356


Just Google, because there's probably eight other ways you can pay.00:47:12.356 --> 00:47:13.000


There's a tool.00:47:13.762 --> 00:47:16.592


You might even be able to tap into it on youtube.00:47:16.592 --> 00:47:23.331


I've realized there are so many ways for people to watch things and only positive comments.00:47:23.413 --> 00:47:41.583


Okay, kids in the social media, so they're only not vibes, positive comments, positive energy, whatever it is, and I just know that, no matter what happens, it's going to be positive for you guys, it's going to get you to that next level and I love that.00:47:41.623 --> 00:47:56.791


I've got to be a tiny little part of your journey and I am so excited to watch this and to just watch it unfold, live with everybody else, and to just watch it unfold, live with everybody else, and I just appreciate both of you.00:47:56.791 --> 00:48:00.231


I've met so many people through my podcast.00:48:00.231 --> 00:48:15.965


I know I would have never met otherwise and I love just being able to see everybody else thrive and grow and get recognition for what you're doing, for not only for yourself, your family in terms of your business, but how you're using that to also help your communities.00:48:15.965 --> 00:48:25.402


I'm just saying thank you, thank you for your time, thank you for being on the podcast yet again and thank you for how you're utilizing your platform to help cats.00:48:25.402 --> 00:48:32.664


Which is why we bond is because we love cats and we just want to help them and you guys are helping in so many ways.00:48:32.664 --> 00:48:35.291


I cannot wait to see what's next for you.00:48:36.019 --> 00:48:44.050


Julie, we won't see you for another two years, so I don't know what's going to transpire between now and then.00:48:44.804 --> 00:48:46.639


But we're going to see each other sooner.00:48:46.639 --> 00:48:56.268


I am forcing myself to get to go to CatCon this year at the very busy time, but, yeah, we will not let another two years go.00:48:56.268 --> 00:49:01.427


But the fact that it's been two years and you guys are here now like I just love seeing that, it's amazing.00:49:02.880 --> 00:49:03.945


Thank you for having us.00:49:04.266 --> 00:49:04.628


Here we go.00:49:04.628 --> 00:49:05.945


I think this is a good ender.00:49:05.945 --> 00:49:06.989


Yeah, yeah.00:49:10.081 --> 00:49:20.672


My hair oh my gosh, that was so much fun.00:49:20.672 --> 00:49:33.289


I just that is what keeps me going, keeps me podcasting, connecting with people like brian and christina that are creative and exciting and have these amazing ideas and this incredible company.00:49:33.289 --> 00:49:44.670


I can't wait to have a frame your P lane myself behind me, but also how people, how all of us can do our part and how all of us can show by example and lead through education.00:49:44.670 --> 00:49:48.684


You know, it was so much fun to get to talk to them and hear how far they've come.00:49:48.684 --> 00:49:50.728


I mean, being on Shark Tank is huge.00:49:50.728 --> 00:50:04.849


That number he said that's really stuck in my head 50,000 people apply and 100 get on air Like 164, I think that's what he said actually do the pitch and only 100 of them even get on episodes.00:50:05.010 --> 00:50:26.164


So, even though no one bought into their company on Shark Tank, I was watching it and I will share that clip on social of me watching and when they said sorry, we're not buying, I just felt so bad because I know that that passion and excitement they showed on this episode of Shark Tank really is them and I really thought there was going to be a buy.00:50:26.304 --> 00:50:31.340


I will have them back to tell us what's happening now because I have a feeling things are still going to happen.00:50:31.340 --> 00:50:34.166


That's a huge audience and market for them to tap into.00:50:34.166 --> 00:50:50.693


It's a huge accomplishment to be one of only 100 to actually make it air, and so I'm really excited for Brian and Christina and for Frame your Feline and how they're also using this opportunity of being on TV to still help cats in need.00:50:50.693 --> 00:50:57.206


They're promoting a fundraiser right now for Mission Meow, which helps cat and kittens all over the US.00:50:57.206 --> 00:51:04.672


So check that out Link in the show notes, and we will be back soon with another update from Brian and Christina.00:51:04.672 --> 00:51:10.472


Thank you so much for being here and listening to these pet stories.00:51:10.472 --> 00:51:19.213


Make sure you're subscribing and following wherever you're listening, and I will see you in our next episode about some more amazing pets.